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This course shows you how to turn an idea into a real business people actually want and pay for. It focuses on building something customers truly need, not just something that looks good on paper.
You will learn how to:
- Find a real problem worth solving
- Create a simple product people quickly understand and use
- Make money in a way that fits how customers want to pay
- Grow by improving what already works, not starting over
The goal is simple: help you build a startup that customers love, grows steadily, and can turn into a strong, lasting company.
Course Content
MODULE 1: BUSINESS THINKING & REAL PROBLEMS
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The Business Lens:Seeing problems as money opportunities
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The Business Lens: Difference between ideas vs. opportunities
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What customers complain about, pay for, and avoid
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The “Angry Customer Test”
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How to Get and Evaluate Startup Ideas
33:00 -
How to Generate NEW Business Ideas
05:00 -
How to Get Your First Customers
23:00 -
Identifying Customer Needs: A Step-by-step Approach
07:33 -
Defining the Problem: BLAC & White Space
Defining the Customer: Minimum Viable Segment (MVS)
Evaluating the Solution: Frameworks
MODULE 2 — Designing a Customer-Centric Business Model
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